The Carolina Beach Shark Invasion That Wasn’t—And What It Reveals About a Vital Emergency Information Network

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When a false shark sighting shut down Carolina Beach, the confusion that followed revealed something deeper: how much we rely on the local National Weather Service office and its communication networks to keep coastal communities safe. In this episode, Shoresides speaks with Stephen Pfaff, meteorologist-in-charge at the NWS-Wilmington, about the challenges of misinformation, the delicate partnerships that power coastal safety alerts, and why clear, effective communication can save lives.

Links:

Statement issued after increased shark activity observed in Carolina Beach surf

https://www.wect.com/2025/07/07/statement-issued-after-increased-shark-activity-observed-carolina-beach-surf/

Miscommunication over shark activity causes confusion at Carolina Beach

https://www.wect.com/2025/07/08/miscommunication-over-shark-activity-causes-confusion-carolina-beach/

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